Please note that the product you are purchasing does not include MyMarketingLab. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results.
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Instructors, contact your Pearson representative for more information. MyMarketingLab should only be purchased when required by an instructor. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Help students learn how to create customer value and engagement Principles of Marketing, Global Edition, 16th Edition.
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Principles of Marketing - Two-Year and Four-Year >.Management and Organisational Behaviour.Training and support for digital products.What Smarthinking means to our customers.